Experiential advertising does just that: create a real-time experience for current or potential to effectively communicate a message about your company or brand. This memorable form of advertising combines innovative technologies with techniques for engaging your target audience. With experiential advertising, the consumer can directly interact with a product. Typically, experiential advertising takes place in the public sphere, however you can also run an experiential advertising campaign online using mobile and digital tools to engage potential customers – and you can even create a viral experience that generates exposure around your brand or message.
Whether you’re placing your product in a setting where the customer is sure to use it, creating an interactive online experience or using a street team or event to showcase your business, experiential advertising is an out of the box approach to help you achieve success in your industry.
When current and potential customers directly interact with your products or services, they are more likely to develop a relationship with your brand, leading to increased sales and recognition. Our experiential advertising solutions include street teams, intercept surveys and sampling, stunts and prop fabrication and more, all of which help you to reach your customer base in a personal way.
Our street teams could be in the form of human billboards or costumes. These brand ambassadors go wherever your customers are to demo your products or services, such as on university or college campuses, at events on the street and more. Experiential advertising allows you to generate exposure and buzz about your business in a creative and innovative way.